Why is Video Important for Digital Marketing?
Video marketing has become crucial for digital marketing due to its unique ability to engage and connect with audiences. In the early days, videos were scarce on websites because Flash Players required extensive bandwidth and processing power, which most PCs struggled to handle. However, with...
Why digital marketing is important for your business?
Digital marketing has become essential for businesses in today's technologically advanced world. Over the past two decades, technological advancements have significantly altered how we consume information and interact with the world. The processing power of modern smartphones is comparable to that of the computers which...
Tips for engaging effective email marketing campaigns
Email marketing remains a vital tool in digital marketing, even amidst the prevalence of social media. To ensure effective campaigns, a strategic approach is necessary to avoid emails ending up in spam folders. Firstly, it's crucial to define the goals of your email campaign. Whether announcing...
The Rise of Social Media Influencer Marketing and its importance for Business
Over the past decade, social media has given rise to a new category of celebrity: the social media influencer. Unlike traditional celebrities, influencers engage directly with their audience on platforms like Instagram, YouTube, and Twitter, creating a sense of community and personal connection. They are...
Impact of Voice Search in Digital Marketing
In recent years, mobiles and hands-free devices have revolutionized internet access and online shopping, diminishing the dominance of PCs. Voice-activated search engines like Siri, Alexa, and Google Assistant now power nearly half of all internet searches, highlighting the need for digital marketers to optimize for...
How to Change Your Domain Name with Minimal SEO Impact
[vc_row][vc_column][vc_column_text]Great marketers are always improving their websites. They update content, add pages, target new phrases and test new calls to action… They optimize. But eventually it’s time for a big change. The messaging is off. The design looks old. The backend is clunky. Results are flat. Usually...
10 Digital Marketing Trends for 2022, According to Experts
[vc_row][vc_column][vc_column_text]With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s...
What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing
[vc_row][vc_column][vc_column_text]Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson...