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Impact of Voice Search in Digital Marketing
In recent years, mobiles and hands-free devices have revolutionized internet access and online shopping, diminishing the dominance of PCs. Voice-activated search engines like Siri, Alexa, and Google Assistant now power nearly half of all internet searches, highlighting the need for digital marketers to optimize for...
July 29, 20240 Comments -
The Rise of Social Media Influencer Marketing and its importance for Business
Over the past decade, social media has given rise to a new category of celebrity: the social media influencer. Unlike traditional celebrities, influencers engage directly with their audience on platforms like Instagram, YouTube, and Twitter, creating a sense of community and personal connection. They are...
July 29, 2024 -
Tips for engaging effective email marketing campaigns
Email marketing remains a vital tool in digital marketing, even amidst the prevalence of social media. To ensure effective campaigns, a strategic approach is necessary to avoid emails ending up in spam folders. Firstly, it’s crucial to define the goals of your email campaign. Whether...
July 29, 2024
10 Digital Marketing Trends for 2022, According to Experts
[vc_row][vc_column][vc_column_text]With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As...
How to Change Your Domain Name with Minimal SEO Impact
[vc_row][vc_column][vc_column_text]Great marketers are always improving their websites. They update content, add pages, target new phrases and test new calls to action… They optimize. But eventually it’s time for a big change. The messaging is off. The design looks old. The backend is...
What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing
[vc_row][vc_column][vc_column_text]Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place!...